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IKEA-furnished homes are now just a Virar local away  |  January 25, 2019

Kriti Saraswat-Satpathy

Swedish furniture retailer IKEA opened its first store in India in August 2018, in Hyderabad. Sprawling across 400,000-square-foot, it has given people access to buy affordable home décor products and furnishings that boasts of clean, minimalist designs. And now, the brand has collaborated with real estate developer and builder Rustomjee, to furnish 1,200 apartments at Global City, Virar, Mumbai.


IKEA in Indian Homes


The housing project is aimed at young homebuyers who are looking for affordable 1- and 2-BHK properties that reflect their style and give them a chance to live comfortably in the Maximum City. IKEA, a brand synonymous with minimalism and millennial-chic, will furnish these homes with its stylish and environment-friendly furniture. “We are proud to be associated with Rustomjee on this project to furnish homes with affordable IKEA products and solutions. IKEA is about everyday low prices and being accessible for many people,” says Niclas Silversved, IKEA Mumbai.


IKEA x Rustomjee Mumbai


The show flats for the first IKEA-designed and furnished flats in India are ready. From artificial planters and cushy sofas in the living area, to sleek wardrobes and comfy mattresses in the bedroom, the Swedish furniture giant has made these sample flats look homey with its curation of products. “Our association with IKEA is made special by the fact that not only is this the first-of-its-kind in Mumbai and India, but that IKEA shares our vision of making homes for the common man,” says Boman R Irani, Chairman and Director of Rustomjee Group. The flats start at INR 34 lakhs, and each 1 BHK unit uses INR 3.5 lakhs of IKEA furnishings, while the 2 BHK unit has IKEA furniture and fittings worth INR 4.5 lakhs.


IKEA’s India Connection


Even though IKEA forayed into the furniture retail space in the country only last year, it has been sourcing products from India for its stores worldwide for 30 years now. It, in fact, even appointed its first in-house Indian designer, Akanksha Deo in 2018. The brand is all set to open its second store in Navi Mumbai this year, and the third one in Bengaluru in 2020. The Swedish furnishing company also has an INR 100-crore distribution centre in Pune, and has plans to expand to 49 cities pan India by 2030.